The situation
Jordan Blake’s B2B services firm had outgrown its old website and a patchwork of campaigns built by freelancers over the years. Pipeline was steady but unpredictable, and the team could not tell which channels were actually producing qualified calls. Hiring a full in-house marketing team was not the right move yet, but the next stage of growth needed sharper positioning, a cleaner buyer journey, and a digital partner that could move quickly across web, copy, and campaigns.
Our approach
Ablohs partnered with Jordan and his leadership team as their outsourced digital growth team. We rebuilt the website, tightened the offer, and rebuilt the funnel so every channel pointed to the same booked call. The work focused on practical fixes that compounded, with clear ownership across strategy, design, and build:
Audit the Current Funnel
Audit the current site, lead flow, ad creative, and email sequences. Map where qualified buyers were leaking out of the journey and which messages were doing real work.
Rebuild the Site and Funnel
Sharpen the positioning and rebuild the core pages, sales funnel, and lead forms so the offer is clear from first click and the path to a booked call has less friction.
Ship the Rebuild in Waves
Ship the rebuild on an aggressive timeline. New website, refreshed campaign creative, a lead-nurture email sequence, and automated handoffs to the sales team — built and launched in waves so the team kept selling while the new system came online and could be measured properly.
The results
Inbound calls from the website rose by XX% within the first quarter after launch, with qualified leads making up a noticeably larger share of total inquiries.
The new sales funnel, lead forms, and follow-up emails reduced response time from days to minutes and gave the sales team a tighter view of each prospect before the first call, across web and email channels.
Marketing, sales, and ops shared one connected system for tracking campaigns, capturing leads, and reporting on what was working — replacing the spreadsheets and disconnected tools the team had relied on for years.
Cost per qualified lead dropped by roughly XX%, and the team booked XX more strategy calls each month than before.
Keep strategy, design, and campaigns aligned
A short weekly working session keeps strategy, design, and campaigns aligned and removes blockers fast.
“Ablohs rebuilt our website, tightened our offer, and gave our sales team better conversations. It felt like having a senior marketing team without the overhead.”
