The Situation
Marcus Lee runs a growing local services business serving home and small-property owners across his city. Demand was steady, but his website looked dated, the lead form was buried, and most inquiries went cold before his team could follow up. Marcus needed a clearer offer online, a simple way to capture interest, and a system that booked qualified jobs without adding more admin work for his already busy crew during peak season.
Our Approach
Ablohs partnered with Marcus to sharpen his positioning, rebuild the website around his most profitable services, and stand up a simple lead funnel. The goal was to turn local search visitors and referrals into booked jobs through clearer messaging, faster response times, and a follow-up rhythm his small team could actually keep up with.
Audit Demand and Funnel
Map the current customer journey, audit the existing site and inquiry flow, review past jobs by service line and margin, and surface where leads were slipping through the cracks between first click and booked appointment.
Rebuild Site and Offer
Design a new homepage, service pages, and a focused booking funnel anchored on his highest-value offers, with clearer pricing signals, real photos, and proof from past customers in his service area.
Launch and Automate Follow-Up
Launch the new site, ship campaign creative and a short email sequence for follow-up, and connect the inquiry form into a simple automation that texts and emails the team the moment a request comes in. We supported the rollout end to end so Marcus could stay focused on jobs in the field.
The Results
Qualified inquiries through the new website grew by XX% within the first XX weeks, with most leads arriving already aware of the service area and pricing range.
Booked jobs from the new funnel climbed steadily as response time dropped from hours to minutes, and the team reported clearer, better-fit conversations with prospects across both peak and shoulder seasons.
Email follow-ups and seasonal campaigns brought past customers back for repeat work and referrals, while a shared dashboard finally gave Marcus a weekly view of leads, booked jobs, and pipeline value across every service line.
Total booked revenue from digital channels in the first year tracked at roughly XX times the original target.
Keep a clear weekly growth rhythm
A short weekly review of leads, bookings, and content kept the work focused and easy to adjust over time.
The team took the time to understand how our business actually runs, fixed the parts of our funnel that were leaking leads, and made our website something we are finally proud to send people to.
