The Situation
A growing retail brand had outgrown its DIY website and was losing sales to slow pages, weak product storytelling, and a checkout flow that confused new visitors. The team wanted to relaunch quickly without sacrificing brand quality, expand into email and paid campaigns, and stop juggling freelancers for every small request across creative, copy, and web.
Our Approach
Ablohs partnered with the founder to rebuild the website, sharpen positioning, and connect a simple sales funnel for new customers. The goal was a faster site, clearer product narrative, and a steady marketing engine the in-house team could actually run. The work moved through several key steps:
Audit and Plan the Brand Story
Audit the current site, traffic sources, top product pages, and conversion gaps, then map the brand story, audience priorities, and offers worth featuring on the new homepage and product pages.
Design and Build the New Website
Design a refreshed website with cleaner navigation, stronger product pages, and a focused landing page for new visitors, then pressure-test the experience on mobile, tablet, and desktop before launch.
Launch Campaigns, Email and Reporting
Launch the new site alongside a welcome email sequence, a paid campaign for the hero collection, and a lightweight reporting view so the team could see what is converting and what to improve each month.
The Results
New visitors moved through the site with less friction, and product page engagement improved sharply within the first XX weeks after launch.
The welcome email sequence recovered a steady share of abandoned carts and turned first-time visitors into repeat customers across the brand’s top product lines.
Paid campaign creative, landing pages, and email flows were unified under one message, making each channel reinforce the others instead of competing for attention.
Monthly revenue from owned channels grew by roughly XX percent compared with the previous quarter, with lower acquisition costs.
Move Fast and Keep Quality High
A weekly working session kept the launch on schedule and made sure every page, email, and ad reflected the brand at its best.
“Ablohs took the time to understand our customers, our products, and the small bottlenecks slowing us down. The new site, emails, and campaigns finally feel like one connected brand.”
